Canonical tags are essential in technical SEO as they help prevent duplicate content issues by specifying the preferred version of a web page. They guide search engines on which version of a URL to index and consolidate ranking signals.
A canonical tag is an HTML element that tells search engines which version of a page is the "master" or canonical version. It is typically placed in the <head> section of a page:
<head>
<link rel="canonical" href="https://example.com/page-url/" />
rel="canonical"
https://example.com/page
Canonical tags are a powerful way to consolidate SEO signals and help search engines understand your website structure. Regularly auditing and fixing canonical tag issues can prevent indexing problems and ensure your preferred pages rank as intended.
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